2022 Market Proof Award Categories
Marketing

Website
- Best Website Shopping Tool
- Best Community Page
- Best Inventory/Quick Move-In Page
- Innovative Website Feature

Digital Marketing Campaign
- Best Google Display Campaign
- Best Social Ad Campaign
- Best Video Campaign
- Best Organic Social Campaign

Content
- Best Community Video
- Best Floorplan or Individual Home Focused Video
- Best Brand Focused Video
- Best Blog Post/Written Content Series
- Innovative Content Award

Community Launch Program
- Best Masterplanned Community Launch Program
- Best Multi-Family/Mixed Use Launch Program
- Best Traditional Community Launch Program

Customer Experience Innovation
- Best Under Construction Customer Experience
- Best Post-Purchase Customer Experience
Sales

Best Long-term Follow-up Process
Proving value through the data and success of the long-term follow-up process.

Video Email Superstar
Video drives results! Best use of video email in follow-up or engagement of prospective buyers.

Best New Online Sales Program
Establishment of a new online sales program that started in 2021 or newer.